"I'll do it,

but I'm not becoming the PowerPoint guy."

At many agencies, getting good at PowerPoint is still something to be avoided, a way to get stuck slapping coats of design paint on reports rather than winning marketing awards and going on baller photoshoots. It's boring background work.

At some point I realized this was nonsense.

Presentations, slides, and decks were and continue to be the primary communication medium for selling ideas and communicating value.

Once I started actively studying presentation design theory and asking for the work I realized I had a knack for this sort of storytelling. I rapidly developed a fixation on the simple, visual communication of ideas and the unique opportunity of presentations and presenters to change minds in real time.

Being the PowerPoint Guy was never all that bad, but it turns out I love being the Presentation Guy — a niche specialist, in my case distinguished by the background knowledge and process experience of a senior-level agency AD.

I've been active as a freelancer since 2014, consulting, designing, and training others to bring long-term value to their businesses and agencies.

In 2019, I started guest lecturing each semester with the Rutgers MBS Capstone Program on presentation design and execution, instructing an international group of aspiring entrepreneurs on how to better sell their ideas and innovations to potential investors. Now I'm part-time faculty. Professor Latyn, somehow.

In 2023 I was pulled out of full-time freelance work by OUTKREATE, a presentation design agency, and for most of the time since then have been acting as the agency's Creative Lead. I've had the good fortune to partner with and lead projects for Hershey's, The Campbell's Company, Ferrero, MilkPEP, and Vital Farms to name a small handful.

You should email me or drop me a line in the contact form below if you want to talk about any of this.

Oh, LinkedIn, too. I'm there, sharing stuff. That's it.

All the best.