Sometimes we just make the deck better, don't we? Per my agency client, Cyrano Therapeutics didn't need a rebrand or a revamp. They needed an efficient set of hands with a pharma background, investment deck expertise, an eye for crisp, clean design, and a weird love for quantitative data design. I'm told my name came up rather quickly.

There wasn't much template to speak of, but again, light touch to sort out look and feel. After that, it was just a matter of time and thoughtful consideration. There's limited if any flexibility to strip text from these types of projects, but there's a lot we can and did do with layout, negative space, and color to make all those early bullets feel a lot less like lists and more like structures of information.