The Milk Processor Education Program (MilkPEP) is a governmentally-mandated organization that exists to increase dairy milk awareness and drive milk consumption to the benefit all processors and the milk industry at large. You know 'Got Milk?' That was them. Whether educating consumers or helping processors adapt and drive demand, their projects are always a challenging blast to work on, blend a consumer look and lens with the data-driven approach of category management.

Commercial Marketing VP Annette Taylor was invited to speak at the 2025 Category Management Association Conference and tapped the OUTKREATE team to help her detail how MilkPEP has reinvented milk's role in the retail market.